3 Secret Social Media Marketing Tips For Dentists
If you own a dental practice, then you know that marketing is essential to attracting new patients and keeping your existing patient base. Traditional marketing methods, like print ads and direct mail, can be effective but can also be expensive. Fortunately, there is a cost-effective way to reach potential and current patients: social media marketing.
When used correctly, social media can be a powerful tool that helps you connect with patients, build relationships, and grow your business. But where do you start? And what are the best ways to use social media for your dental practice? Below are three secret tips for social media marketing that will help you get started.
Use Facebook Advertising To Reach Local Patients
If you want to reach local patients, then Facebook advertising is a great option. You can use Facebook’s targeting options to show your ads to people who live in your city or town and who are in your target demographic (for example, women aged 30-50 who have expressed interest in dental health). The best part about Facebook advertising is that it’s very affordable—you can set a daily budget of as little as $5 and reach hundreds (or even thousands) of potential patients.
Create A Dental-Related Blog Post on LinkedIn
LinkedIn is a site that is used mostly by business professionals, so it’s a great place to connect with potential dental patients who may not be active on other social media sites. One way to do this is by creating a blog post on LinkedIn Pulse (LinkedIn’s publishing platform). Your blog post can be about anything dental related—from common oral health problems to the benefits of cosmetic dentistry. Be sure to include images and videos in your blog post so that it stands out from the sea of text-based posts on LinkedIn Pulse.
Share Patient Testimonials On Instagram Stories
Instagram is a visual platform, so it’s perfect for sharing before-and-after photos of your dental work as well as patient testimonials. Testimonials are especially powerful on Instagram because they’re personal and relatable—potential patients can see that you’re capable of delivering great results and that your patients are happy with those results. To share a testimonial on Instagram Stories, simply record a quick video of your patient speaking about their experience at your practice (be sure to get their permission first!). Then, post the video to your Stories and add a caption letting your followers know why they should schedule an appointment at your dental practice.
If you want to attract new patients and grow your dental practice, then you need to start using social media in your marketing efforts. By following the tips above, you’ll be well on your way to success!
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